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Feature Management +

I worked with another designer to refresh the visual design and improve the user experience of Ford's In-Vehicle and Accessory Based Digital Features, allowing users to easily manage, test, and publish features.


Identity Mapper

Facilitated design sprints, ideated early concepts, and delivered assets for productioin to improve user engagement and satisfaction of an internal Ford tool for mapping In-Vehicle products to Retail and Fleet groups.

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Self-Service Portal

Orchestrated UX workshops and prioritized research-driven decisions to increase adoption of new enterprise tool for submitting vehicle cloud data requests.

*Due to legal reasons, the information and visuals in this case study cannot be shown; however, I would be more than happy to walk you through the impact I was able to provide!*

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